Embracing the Unseen Impacts of Art: An Interview with Allie McDevitt

Dec 13

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The Interview:

For the second installment of our founders deep dive series, we interview Willow Talk’s very own Allie McDevitt to learn when she became in tune with her creative spirit, how she got into the world of fiber art, and why she decided to open her shop, Lavender & Lilac.

We Also Talk About:

Her hesitancy to be an “art kid” in her youth and where that stems from
How she manages her time between her “day job” in corporate marketing, and her entrepreneurial ventures: Lavender & Lilac and The House of Willows
The steps she took to start her own business (and the mindset she had to be in to do it)
How her shop, Lavender & Lilac, got its name
The connection between art, interpersonal connection and feelings of nostalgia and why that is so critical to the essence of Lavender & Lilac
How her creative style and the products she makes have evolved over time
Who you create for as an artist. Yourself? Your customers? Both?
Why not every “opportunity” is right for you
The importance of staying true to your brand and your values
Allie’s catchphrase: It’s not an “if”, it’s a “when”
What her dream career scenario looks like
Why you need to map out your goals in order to achieve them
Who she leans on for support
Why making friends as an adult is hard and how you can go about finding people with shared interests
The dynamics of Allie and Emma’s personal and professional relationship